Ken Wentworth


collective acts of commodification

Posted on March 1, 2018 at 2:30 PM

'Hence, celebrity culture—cultivated, watched and consumed—becomes a logical extension of our own acts because it performs these collective acts of commodification of all aspects of life via particular recognisable individuals, symbols or simulacra for their audiences, in the discursive, public and social spheres. Celebrity culture has become, like the internalised drives to self-optimisation, utterly familiar (despite our better judgment). In other words, I suggest, celebrities do what we ourselves all do, but in an optimised way. At the same time, celebrities, privileged with the time and money to enact self-improvement to a high degree, do not stand only as examples and images of what is achievable, given luck, talent, time and money. Their lives simultaneously demonstrate the fundamental futility and emptiness of these endeavours, portraying that image does not insulate one from unhappiness, obsession, aging, addiction, loss, illness, loneliness, or any of the everyday vagaries of life and fate.'

Dodd, Sue Ellen. 2013. "Gossip Pop: A Performative Investigation Of The Role Of Pop In Contemporary Art Practice". Vuir.Vu.Edu.Au.

Categories: None

Comments are disabled.