Images become nature - constructed cultural activity becomes natural. How does the artist function within this? Text has become novel - images are now more prevalent... functioning in a suggestive, emotive and seductive manner. 'coloured light echoing illusions' (television) How has the image been constructed? The postmodern photographer (artist) is a manipulator of signs, rather than a producer of art objects. The viewer becomes an active decoder of images. Analogy of painting to cosmetics - painting conceals the image it tries to reveal.