Our collective minds are the next terrain to be mapped and surveyed, as we negotiate the digital and physical landscape. Manipulated by click bait, that we consume oblivious or ambivalent to the fact that our 'likes', clicks and chance views of our media feed are used to analyse the landscape of our collective minds by multinational corporations and government security agencies. We become nodes in a circuit of collective data that is compiled via stealth, but by our 'consent' due to terms and conditions that we agreed to and yet did not read. Is digital media the new nicotine or sugar, impacting on more than our health, using skilfully interwoven market research and government surveillance under the guise of social connections with our friends and family, surreptitiously eroding our discernment. Text inspired by artwork: Social network mapped, 2015.